So asserts the first edition of Overheard in the Bay Area. If SoCha is SoCal, sign me up. SoCal rules! Korean tacos! The beach! Bros in beanies!
(Photo of my friend Sarah posing in front of a quartet of bros all wearing beanies at the Live Wire in San Diego by me.)
Previously:
Mission Mission 
Please. Enough with these contrived neighborhood names that make it seem hip like SoHo. SoCha? Yeah, I get it, and it sounds stupid and entirely wannabe (Mom, look at me! I’m cool now! Neato!)
It’s fucking Outer Mission. SoMa? South of Market. NoPa? No way.
New York’s great, but we’re not New York. Don’t want to be either.
Seriously? You’re disputing SoMa?
Okay, I’ll concede SoMa, but it grates on me. That neighborhood was the first to do it in the early dot com days, then all these other neighborhoods felt a need to rebrand themselves. Really, it’s driven by real estate development concerns and I don’t think you’d want to drink their Kool-Aid, do you? It’s sooooo contrived. I still prefer to say South of Market like my grammy.
Dude, nobody calls it SoCha – it’s clearly meant to be called La Lengua. Even when viewed obliquely.
I think it was sarcastic.
Also, sort of a weird thing to internet rant about. (Even on MM)
jimbeam, you really get me.
My understanding is that that neighborhood is called ‘Bernal Heights.’
Perhaps you’ve heard of it?
BUMMER! Lou must live in the buzzkill district (that’s BuKi for short).
Harshing mellows is so NoCha.
Bernal Heights = Southern California. OK, right…
I’m with JohnnyO, siempre La Lengua.
Can’t you guys pool your coins together and buy a real camera?
TIA
And I live there, but won’t be calling it SoCha.
Anyone can take a good picture with a real camera – the trick is taking a good picture with a crappy camera. Viva lowrezography!
Is that what this blog is about?
La Lengua? Love it. That’s a great name for a neighborhood sub section. Better yet, it says “No, we’re not trying to be like NYC because this is San Franfuckingcisco and we don’t need to try to do anything, asshole” (in Spanish, of course).
i love SoCal. a+++
This is funny. I’m all for creativity in naming places, and it’s interesting to watch the organic growth of this. I’m pretty happy with how this area has always been called (the Mission or Bernal Heights) but I think La Lengua is just awesome.
HOWEVER:::
@Lou: Please note the Outer Mission is a neighborhood sandwiched among Crocker-Amazon, Oceanview and Mission Terrace. Not familiar? It’s okay if you’re new in town and don’t know the difference or that there’s more to the Mission than 16th and Valencia (and maybe it’s best to leave such Outer Mission gems as Pacific Super and Cayuga Park to those in the know) but make sure not to steal names from neighborhoods who are already using them.
But what do I know; I was born in the southern part of Noe Valley and now live in Glen Park… :-)
@ FRISCOLEX… I love it Pacific Super! Former QFI. That vietnamese coffee will put you on your ass. And Cayuga park.. the wood carvings by that amazing filipino craftman/park gardener and a former southern and smaller version of friscos 80’s graffitti mecca- psycho city
indeed everything south of Army Street is southern California, or jeez sanazay. This whole lingua shit is silly. There are concentric rings emanating from 24th street, each ring is a step further from normalcy, truth, and beauty. While Bernal is bad, it’s not as bad as Oakland, or Salt Lake, or Birmingham, or motherfarking DC. If johnny0 would just step back across Army Street and embrace what is god given, forsaking that which is impure, we could all read a bit easier
Dude, I cross Army all the time to get to Anthony’s Cookies and soon to Pi Bar. In fact, I recently annexed 24th to 25th (aka Navy St) as part of the burgeoning La Lengua empire!
lower west fillmore forever !
lower west fillmore ?
upper east dogpatch bee-otch !
I love the effort, but, why not call it South Mission? Then it can be referred to as: The S&M district. Not bad and I think it would draw a little attention?
Whichever neighborhood El Rio is in, sign me up already.