David Prowler walked along 16th Street between Mission and Market identifying different fonts (or should I say typefaces) of business names and other signs with an app on his iPhone.
Mission Dolores Church is identified as Minimala-Medium Italic, for example.
Check it out. (found at Curbed SF)
Mission Mission 
Thank you for the ‘typefaces’ correction. We type nerds are pretty particular about that shit :) good story, btw. thanks for posting !
Actually, “fonts” could be correct in this circumstance given that the post (sometimes) specifies particular styles and weights. (A typeface is a family composed of several variations on a given collection of letterforms.)
but fonts are the parent file of the typeface, used by printers at the production stage. look at us discussing the all-too-familiar fonts vs. typefaces discussion on MM :)
uh-oh, too bad tag moved away. i think some of the fonts are identified with the wrong names.
wow, this whole post is like an onion article. you guys are silly.