Where Does Four Loko Go to Die?
It goes to a recycling center to get turned into ethanol. Salon reports:
Brian Potter, vice president of operations at MXI’s facility in Abingdon, Va., said about a couple of hundred truckloads of the drinks would be coming to the plant. Each truck holds 2,000 cases of the 23.5-ounce cans.
MXI Enterprises is one of three facilities in the U.S. that recycle ethanol, according to the American Coalition for Ethanol, an industry group. Potter said Thursday that his competitors also are taking shipments of the drinks.
“We’re equipped to process four truckloads a day, and we’re at full capacity,” he said. “There are about 30 different products involved, and we’ve only seen a couple of them at this point. It could go on for several months.”
I see a Pixar movie about a case of poor, defenseless, anthropomorphized Four Lokos banding together to battle their way out of the recycling facility and into the bellies of some grateful cool kids. Read on.