Levi’s Returns to Valencia Street With Some Graffiti of Its Own
First, Levi’s opened a shop on Valencia Street. The community had differences of opinion on this matter. One member of the community, a performance vandal named Elle, allegedly wrote some graffiti all over their storefront. And then somehow ended up in court on some kind of charges, and then did some (more) viral marketing work for Levi’s. And Levi’s closed their shop and left Valencia Street.
And now they’re back, pimping their Dockers brand via some ugly typography and a Facebook URL. Reader Sara S. reports:
i saw this illegal marketing on Valencia outside of Modern Times bookstore. I’m pretty sure the City Atty just sued Microsoft for doing the same thing (!).
and disguising it as some sort of anti-establishment political statement?! come-on. “If you wear our boring, kacki pants then you’re not just selling out at your corporate job, but rather, you’re making history?” or maybe they’re trying to soothe those who are feeling hopeless by making them feel better about their unemployment? deep or not, it’s still criminal acts committed by a corporation in our neighborhood!
I don’t even know where to start. Is some marketing tool at Levi’s going to have to go to jail for this? Or at least court, like Elle? Or maybe Elle is in on it?
In any case, it’s even uglier than Microsoft’s ugly stencil.