Crowd at New Pop-Up Jewish Deli ‘More Marin than Mission’

Hey pal-of-ours Gabrielle Barber, how was your trip to that new pop-up deli?

The place was jumpin’ at 11 a.m. on Saturday – no doubt the result of the Gilt City coupon offered last week, giving diners half off their brunch or lunch purchase, including a pound of luscious, chocolatey babka to boot. The crowd was more Marin than Mission – again, Gilt City – but everyone seemed to be enjoying their hot matzoh ball soup, thick-cut corned beef and pastrami sandwiches on rye, and bagels & lox.

What’dja have?

Me and my guy pal ordered the Semitic Breakfast Sandwich: corned beef scramble on house-made rye toast with horseradish sauce and arugula. We also got coffee and our own personal pounds of babka, which we attacked with plastic knives as soon as we got a table.

Yum! Too bad about the crowd, but maybe it’ll local up in the weeks to come as coupons expire.

Thanks, Gabrielle!

[Photo by We Built This City, who took one look at that line and decided to split. A wise decision?]


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13 Comments on “Crowd at New Pop-Up Jewish Deli ‘More Marin than Mission’”

  1. GG Says:

    Good to know about the coupon, maybe I’ll try it again in a couple of weeks, when it isn’t raining.

  2. Dan Says:

    And by ‘local up’ you mean affluent caucasian 20 somethings wearing flannel instead of affluent caucasian 20 somethings wearing polo shirts, right?

  3. Evan Says:

    Thanks for covering us in Mission Mission. We will do our best to make the line move faster this weekend and in the coming weeks as we have gotten quite a warm reception and didn’t expect so many people to come out- especially in the pouring rain. The best thing about Jewish Deli is that it is a food that brings together people from across the spectrum to eat together. Sure we had people come from Marin, from Daly City, Palo Alto, and the Marina. We also had plenty of locals come in. We had grandparents sitting next to mission types on their iphones nursing hangovers and castro couples. We are serving a food that is underrepresented in the Bay Area and doing it in a way that is just not done here.

  4. Evan Says:

    last line cut off:

    …We expect and welcome a diverse crowd because of this.

  5. T.C. Says:

    “local up”?! So people come from Marin to support a local neighborhood business and pump some much needed $$$ into the neighborhood and you kvetch about the type of people they are?

  6. djtjb Says:

    Stereotyping of any people (in any neighborhood) is ugly and ignorant. Let’s refocus on the excellent food Wise Sons is finally bringing to all people of the Bay Area. I was a corned beef gal until my first bite of Wise Sons’ pastrami- meaty and spicy deliciousness. Can’t wait to go back for brunch.

  7. Emily Says:

    I’m IN this line and I’m a Mission resident. Don’t assume people aren’t from the mission just because we’re not wearing skinny jeans.


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