Why You Should See the Opening Act
I understand the impulse to show up late, just in time for the headliner. Have some cheaper drinks elsewhere, avoid the sweaty masses until the last possible moment.
Problem is, you just might miss out on something great, like Ed Schrader’s Music Beat. They opened for Dan Deacon last night and the night before, and slayed both times.
Dan ruled too, but you knew Dan was gonna rule. Ed Schrader and company were a surprise — and what’s more fun than a surprise? Also, their merch (see below) was better than any of Dan’s stuff by far.
I’m serious, you guys, it’s more fun to discover a new band in person than it is to discover them in the pages of Pitchfork.